66°North Flagship Store

The 66°North flagship store in Hafnartorg is a moody and immersive tribute to the Icelandic elements. Moving away from the conventions of traditional retail, the store features a lighting pattern in the ceiling based on traditional wind charts, casting an atmospheric, ever-changing glow over the space

Location
Reykjavík, Iceland
Status
Completed
Typology
Interior
Interior
All
All
Size
Year
2022
Client
66°North

Curved fabric walls create a sense of soft shelter, while clothing displays hang delicately from the ceiling, making the technical gear feel light and sculptural. This deeply sensory environment captures the raw, shifting beauty of the island’s weather.

Curved fabric walls create a sense of soft shelter, while clothing displays hang delicately from the ceiling, making the technical gear feel light and sculptural. This deeply sensory environment captures the raw, shifting beauty of the island’s weather.

Credits

Interior Design: Basalt Architects

Project Architect: Marcos Zotes

Design Team: Anna Björg Sigurðardóttir, Javier Bootello

Collaborators

Electrical and Lighting Design: Hildiberg

Photographer

Nanne Springer